Hi there. I'm David. :-)
I’m a Senior Director of Product Design with 20+ years’ experience across hospitality, EdTech, retail, and MedTech — uniting strategy, design systems, and AI innovation.
Hi there. I'm David. :-)
I’m a Senior Director of Product Design with 20+ years’ experience across hospitality, EdTech, retail, and MedTech — uniting strategy, design systems, and AI innovation.
Case Study
APP Design / Branding / Web Design
Brand Refresh on Salesforce Commerce Cloud
Forever 21 has risen from the ashes like a phoenix, stronger, and more stylish than ever. I was proud to lead the product team to create a modern website and App experience on the Salesforce platform.
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APP Design / Branding / Web Design
Transition from Brick and Mortar to Virtual Stores
I worked with the L&T team to build an effective customer experience so the company could reduce their physical footprint and transition into limitless ecommerce.
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Branding / Web Design
Prepare for Growth and Scale
I worked with the Phoenix team to refresh and refocus the brand into an enterprise ecommerce platform.
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Branding / Web Design
UPDATED BRAND AND SHOPPING EXPERIENCE
I led the branding and web experience efforts to help an industry leader refresh their brand and embrace the power of online ordering and fulfillment.
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