Phoenix Rodeo is one of the most trusted brands in the rodeo apparel market offering high-quality apparel and riding accessories since 1997. The brand has national recognition outfitting some of the best athletes in the sport yet struggles to promote the brand against Hooey, Rodeo Western, and Ariat. The current site sits on a primitive ecommerce platform and before they invest with additional marketing, they wanted a brand refresh and an ecommerce user experience that will compete with direct competitors while delivering a great user experience for their customers.

DELIVERABLES

Branding & Identity
User Experience Design
Web Design
eCommerce

The Challenge

Refresh an establish brand and offer a modern eCommerce experience for customers wanting to outfit themselves with the best and safest equipment available.

The Solution

Create a more modern and curated shopping experience and update the look and feel of the brand to enhance the perception and relevance within the category while staying true to the classic aesthetic.