Coast Airbrush is one of the largest airbrush suppliers in the world and has been operating since 1989. The current website is quite dated, and challenges even the most motivated customers. I worked with their executive management team to provide a more streamlined approach to ecommerce ensuring customers can find the best airbrush to finish their project.
DELIVERABLES
Branding & Identity
User Experience Design
Web Design
eCommerce
01
The Challenge.
Create a more modern and curated shopping experience and update the look and feel of the brand to enhance the perception and relevance within the category while staying true to the primary mission of the company.
02
The Solution
A refined e-commerce experience with reduced visual clutter and more relevant categories. The user interactions are clean and consumers are more informed throughout the purchase process.
